But gone are the days when slapping a website up was a guarantee that traffic will appear from the ether. With competition as intense as ever, the "if you develop it they will come" mindset simply will not suffice. Unlike social media or paid ads, people don't run across your website during the course of their regular day to day activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never ever troubles to click past the very first page. The most basic way to grow traffic to your website is to inform everyone about it. Print the URL of your website on your company cards and at the bottom of all your marketing products.
Place a link to your site on your social media pages and anywhere else you can consider. However the most reliable way to reinforce your website's online exposure and ranking is by using a search engine optimization (SEO) strategy that concentrates on site optimization along with high quality link structure and content.
Individuals see the worth you use and even share it with good friends. Paid advertisements are another way to get your organization in front of people who aren't currently in your circle. You do not want to go TOO wide with the funnel, so make sure your advertisements and content are pertinent to the ideal customer you desire to draw in.
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